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Report templates

Mappa analyzes media with at least one speaker talking to extract detailed psychometrics. These templates determine which type of report is generated from those psychometrics.

Available templates​

General report​

Comprehensive psychometric profile providing useful insights about an individual.

{
  template: "general_report"
}

Use cases:

  • Understanding team member psychology for better collaboration
  • Coaching and personal development insights
  • General behavioral assessment for any context

Output includes:

  • Core personality traits and tendencies
  • Communication style and preferences
  • Behavioral patterns and psychological characteristics
  • Strengths and potential development areas

Sales playbook​

Identifies the best strategies to sell to or market to a specific individual based on their psychological profile.

{
  template: "sales_playbook"
}

Use cases:

  • Sales call analysis to improve conversion strategies
  • Personalized marketing approach development
  • Customer communication optimization
  • Prospect engagement strategies

Output includes:

  • Optimal persuasion approaches for this individual
  • Communication preferences and decision-making style
  • Motivational triggers and psychological drivers
  • Recommended messaging and positioning strategies

Hiring report​

Assesses the alignment between an individual's psychology and behavior with a specific role and company culture.

{
  template: "hiring_report",
  templateConfig: {
    roleTitle: "Senior Software Engineer",
    roleDescription: "Backend development with distributed systems, mentoring junior developers",
    companyCulture: "Fast-paced, collaborative startup with flat hierarchy"
  }
}

Required configuration:

  • roleTitle - The position being evaluated for
  • roleDescription - Key responsibilities, technical requirements, and role expectations
  • companyCulture - Description of company culture, values, and work environment

Use cases:

  • Candidate evaluation for role fit
  • Internal role transition assessment
  • Team composition planning
  • Cultural fit evaluation

Output includes:

  • Role fit assessment based on psychological alignment
  • Cultural alignment score with specific company values
  • Behavioral compatibility with role requirements
  • Potential challenges and success factors

Profile alignment​

Compares an individual's actual behavioral profile against an ideal persona or target profile.

{
  template: "profile_alignment",
  templateConfig: {
    idealProfile: "Highly analytical thinker with strong attention to detail, collaborative problem-solver, resilient under pressure"
  }
}

Required configuration:

  • idealProfile - Detailed description of the ideal behavioral profile or persona

Use cases:

  • Academic program fit assessment (e.g., PhD, specialized master's programs)
  • Professional certification candidate screening
  • Elite team selection (e.g., special forces, research teams)
  • Leadership program admission evaluation

Output includes:

  • Overall alignment score with the ideal profile
  • Gap analysis showing areas of match and mismatch
  • Specific behavioral differences from the ideal
  • Recommendations for development or selection decisions